BUSINESS COMMUNICATION

BAB 6 : RFTING FOR ELECTRONIC MEDIA MESSAGES 

CHOOSING ELECTRONIC MEDIA FOR BRIEF MESSAGES

• Today you have multiple options for sending short messages:

            - e-mail messages
            - Instant messages
            - Text messages
            - Blog messages
            - Podcasts
            - wikis

• With social media, audience expect to participate in conversations, rather than being passive recipients of messages.
• But don’t dismiss the benefits of printed messages.
• Here are several situations in which you should use a printed message over electronic alternative:

           - when you want to make a formal impression
           - when you are legally required to provide information in printed form
           - When you want to stand out from the flood of electronic messages.

THREE STEP PROCESS FOR SUCCESSFUL E-MAIL

• Business e-mail message are more formal than the e-mail message you send to family and friends
• E-mail presents considerable legal hazards and many companies have formal e-mail policies.

PLANNING E-MAIL MESSAGES

• Attention to etiquette is vital with e-mail communication.
• Do your part to stem the flood of e-mail by making sure you don’t send unnecessary message or cc people who don’t really need to see particular message.

WRITING E-MAIL MESSAGES

• A poorly written subject line could lead to a message being deleted or ignored. 
• Keep your emotions in check when you compose e-mail messages.
• Flaming can damage relationships and your reputation

COMPLETING E-MAIL MESSAGES

• A clean, easy readable font, in black on a white background, is sufficient for nearly all e-mail messages.
• Small file that automatically includes such items as your full name, title, company and contact information at the end of your messages.

THREE STEP PROCESS FOR SUCCESSFUL IM

• IM is talking the place of e-mail for routine communication in many companies.
• Phone based text messaging is fast and portable but not as versatile as computer based IM

Im offers many benefits:

 - rapid response

 - low cost 

 - ability to mimic conversation

 - wide availability

CREATING EFFECTIVE BUSINESS BLOG

• Blogs have a unique ability to encourge intreraction with a large, geographically dispersed audience.

The important elements:

 - communicating with personal style and an authentic voice.

 - delivering new information quickly.

 - choosing topic of peak interest to audience

 - encouraging audience to join the conversation

UNDERSTANDING THE BUSINESS APPLICATION OF BLOGGING

• The business application of blog include a wide range of internal and external communication tasks.

Many ways businesses are using blogs:

 - project management and team communication

 - company news

 - customers support

THREE STEP PROCESS FOR SUCCESSFUL BLOGGING

• Before you launch a blog, make sure you have a clear understanding of your target audience, the purpose of your blog and the scope of subjects you plan to cover.
• Write blog posting in a comfortable but not careless.

CREATING EFFECTIVE PODCASTS

• Podcasting can be used to deliver a wide range of audio and video messages.
• Podcasts have quickly become a popular means of delivering everything from college lecturers to marketing messages.
• Podcasts are also used for internal communication, replacing conference calls, newsletters and other media.

WIKIS

• Wikis enable collobration on writing projects rangging from brief articles to long reports and reference works.
• Wikis promote collabration by simplifying the process online contents
• Anyone with access can add and modify pages as new information becomes available.