komunikasi perniagaan

BAB 3 : PERANCANGAN MESEJ PERNIAGAAN

3 STEP WRITING PROCESS

• The three step writing process consists of planning, writing and completing your message
• Try to use half your time for planning, one quarter for writing and one quarter for completing your messages

DEFINING YOUR PURPOSE

• A successful message starts with a clear purpose that connects the sender’s needs with the audience’s needs.
• Business messages have both general and specific purposes.
• After defining your purpose, verify that the message will be worth the time and effort required to create, send and receive it.

DEVELOPING AN AUDIENCE PROFILE

Ask yourself some key questions about your audience members:

 - who are they?

 - how many people do you need to reach?

 - how much do they already know about the subject?

 - what is their probable reaction to your message?

If audience members have different levels of understanding of the topic, aim your messages at the most influential decision makers

GATHERING INFORMATION

• For simple messages, you may already have all the information at hand, but for more complex messages, you may need to do considerable research and analysis before you’re ready to begin writing.

You can often use a variety of informal techniques:

 - Consider other viewpoints

 - read reports and other company documents

 - talk with supervisors, colleagues or customers

 - ask your audience for input

SELECTING THE RIGHT MEDIUM

• Selecting the best medium for your message can make the diffrence between effective and ineffective communication.
• Yoy may choose to talk with the someone face to face, write a letter, send an email message or record a podcast.

Today, you often have a variety of media options to choose:

 1) oral media – is the best when you need to encourage interaction, express emotions or monitor emotional responses.

2) Written media

3) Visual media

4) Electronic media

FACTOR TO CONSIDER WHEN CHOOSING MEDIA

• Media richness
• Message formality
• Media limitation
• Sender intentions
• Urgency and cost
• Audience preferences.

ORGANIZING YOUR MESSAGE

• Good organization is important to both you and your audience. It saves you time when preparing messages and it saves time and reduces frustration for your audience.